The Reggie Bar only lasted to 1981. When a factory shuts down production of some past-its-prime candy, those sorry sweets disappear from supermarket shelves and depart from mainstream consciousness. Named for baseball great and onetime New York Yankees right fielder Reggie Jackson, the Reggie! Ummmmm...the Reggie bar, a round candy bar of peanuts and caramel coated in milk chocolate. Okay, this is not a candy bar, but Luden's take on Raisinets deserves a mention, mostly for its amusing name. Slap a popular sports figure like New York Yankees right fielder Reggie Jackson on the wrapper and it wouldn’t take long to have a best seller. In 1976, while playing in Baltimore, Jackson had said, "If I played in New York, they'd name a candy bar after me." bar was a round, milk chocolate-covered bar with a peanuts and a caramel center. The bar was discontinued in 1979, although amazingly it retains a devoted fan base. bars were handed to fans as they walked into Yankee Stadium. On opening day in 1978 at Yankee Stadium, The Reggie Bar was handed out to every attendee as a promotional giveaway. 1:23. With its bright orange wrapper, emblazoned with the image of future Hall of Famer Reggie Jackson, it was hard to miss the Reggie! Reggie Category: Seasonal/Holiday Marketing Campaigns (Silver) ... along with in-store displays that placed the Emoji Bar outside the candy aisle and instead near school supplies, in the seasonal aisle and front-of-store. 12 years ago | 825 views. bar made its debut at the Yankees’ 1978 home opener against the Chicago White Sox on April 13, two years after Reggie Jackson declared, “If I played in New York, they’d name a candy bar … bar, an homage to Hall-of-Famer Reggie Jackson, who spent four seasons with the storied MLB franchise. Hey, the man had a candy bar named after him! Today's Curly Wurly bar is similar, but as Lacey points out, "it's not the same size, doesn’t have the same ratio" and doesn't command the same nostalgia. There were 3 different cards in the set, 2 of Jackson in New York (minus the Yankee logo) and 1 with Oakland (minus the A's logo). The candy bar was great, Reggie was a great player but a major league a-hole. bar day on April 13, the day it rained candy bars named after New York Yankees player Reggie Jackson at Yankee Stadium; photos (L) In 1976, while playing in Baltimore, Jackson had said, "If I played in New York, they'd name a candy bar after me." "It was a little lighter and fluffier than a Milky Way, and you could put it in the freezer and eat it like an ice cream bar in the summer," recalled Lacey. Named for legendary baseball player Reggie Jackson, this peanut and chocolate candy bar saw its heyday in the late '70s, along with a brief comeback in the '90s. Fans at the New York Yankees game Monday night will be 37 years late for an important giveaway: Reggie Bars. bar made by Clark was clearly a way to draw in the kids – what boy didn’t play or watch baseball? That said, she's since come to believe that the PB Max was simply ahead of its time. We posed the question to Benjamin; as well as to Beth Kimmerle, author of Candy: The Sweet History and curator of The Candy Wrapper Museum; and Darlene Lacey, author of Classic Candy: America's Favorite Sweets, 1950-80 and owner of research-based historical candy store True Treat Historic Candy in Harpers Ferry, West Virginia. Although, the Baby Ruth was named for the president's daughter, Ruth Cleveland, not the iconic slugger. Browse more videos. 2. 17. The Melo Bar Dick Tracy Candy Bar Ruth's Home Run Bar 1982 Milwaukee Brewer Bar. The candy became an instant hit and production was at an all-time high in the late 1970s. Reggie Bar; Rinky Dinks; Schrafft's Chocolates; Schrafft's Peppermint Patties; Scooter Pies, try Moon Pies; Screaming Yellow Zonkers; Sen Sen; Seven Up candy bar, try Sky Bar; Slush Puppie Bubble Gum; Smith Brother's Cough Drops, try Luden's Cough Drops; Smooth Sailin candy bar; Snirkles Caramel Candy; Sno King candy bar; Space Food Sticks The Foods We Loved Wiki is a FANDOM Lifestyle Community. The campaign targeted key retailers across dollar, food, drug and mass, with unique overlay programs at certain chains. The Reggie! Eric Hartline-USA TODAY Sports The Reggie Candy Bar . 6:44. Lets Cooking. man only if i could of tried one of those. I bet there's at least one reader of this blog that enjoys an Oh, Henry! Reggie Candy Bar. "I'll describe it as 'braided caramel,' but it was so much more than that," Kimmerle said. Unfortunately for L.A., that was the night Reggie Jackson decided to put an exclamation point on his title of Mr. October, and to seal the deal on the creation of a candy bar in his honor. 6:27. The first, the Leaf Confectionery subsidiary of W. R. Grace sold Wayne Candies in 1973 to Standard Brands' Curtiss Candy Company. POWERHOUSE CANDY BAR ADVERTISEMENT. Nut Goodie 25. It was more likely named for President Grover Cleveland's daughter Ruth. In a seamless fusion of sports and candy, Standard Brands kicked off the Yankees' 1978 season with the Reggie! Before long, you can find only stale specimens listed for obscene prices on eBay, and some time after that, no one really thinks of them at all, except to say, "Hey, remember that candy from way back when?". Lacey thinks variety and imaginative packaging have a lot to do with it. PBMAX CANDY BAR 18. Curtiss. But it was positioned as a snack rather than a candy bar, which may have led to its downfall. There are noted, glorious exceptions—chocolates and sweets from yesteryear that continue to command outsized interest. The Yankees legend figured he'd get into the Baby Ruth game. Abba-Zabba 21. It remains one of the most requested discontinued candy bars of all time. Reggie. Making its major league debut in 1978, the Reggie! Bar was under way. The Yankees' home opener of the 1978 season, on April 13 against the Chicago White Sox, featured a new product, the "Reggie!" bar didn't enjoy the same longevity of its namesake, but it was a fine confection, fondly remembered by many to this day. So which discontinued candy bars continue to pull at the heartstrings of sugar fiends the national over? The candy bar did make a small comeback in 1993, the year that Jackson was induced into baseball’s Hall of Fame. Next Oakland A’s trade star pitcher Vida Blue to the San Francisco Giants for seven player. "People are always going, 'Why won't they bring back the Seven Up bar?'" 0:35. REGGIE CANDY BAR 16. Marpo Marshmallow "Yum Yum" Ice Cream Cones - Runk Candy Company went out of business in 2020; Mars Bars - Reintroduced as a Limited Edition by Ethel M. Chocolates in 2018 This time each candy bar came with a Reggie Jackson Upper Deck baseball card. Retrontario. Find many great new & used options and get the best deals for 2 Reggie Bars Clark Candy Bar & R. Jackson Card in Original Wrappers at the best online prices at eBay! 1993 REGGIE JACKSON Clark Candy Bar w/Upper Deck Baseball Card ~ One Candy Bar First sold in the early 70s, its run was done a decade later, perhaps because its braided structure made it difficult to produce. "One of the things that I remember about it was that it literally weighed a ton... the heft of it was scary to me!" The Yankees' home opener of the 1978 season, on April 13 against the Chicago White Sox, featured a new product, the "Reggie!" It sold for a quarter. ), So what makes certain discontinued candy bars stick out from the pack? Reggie Jackson for Reggie Candy Bar. Reggie White Candy Bar. Unlike Reggie, the candy bar was more safe than flamboyant: peanuts with a corn syrup sweetener, coated with chocolate, packaged in a square orange wrapper with a picture of Reggie swinging the bat. edit: The first candy bar named after a player was "Ruth's Home Run" bar in the 20's. It was really thin, but very long, and to prove it, there was a little ruler on the back, and it was covered in chocolate." "I think it was before the era when you could find a whole aisle of Kind bars and granola bars and that kind of thing. Article by Kevin Baker on 20th anniversary of Reggie! Wayne re-released the candy bar briefly as a tribute but, once again, it was a short-lived endeavor." They're not always the candies a millennial might immediately think of, like the discontinued Butterfinger BB's (gone forever) and Dunkaroos (only available in Canada) of the 1990s. Take your favorite fandoms with you and never miss a beat. The candy was round and made of peanuts and caramel coated in milk chocolate. Former Yankees star Reggie Jackson, shown in 2018, was known for his brashness. Reggie Candy Bar 1979. It was originally intended as a novelty candy and made its debut at the Yankees home opener in 1976, but proved so popular that it stuck around before getting benched in 1982. Homemade Candy Bars How to Make Twix Candy Bars. 0:35. M&M Mars dreamt up this bar—creamy peanut butter and oats atop a square of whole grain cookie, all covered in milk chocolate—as an answer to Hershey's Reese's Peanut Butter Cup in the late 1980s. The bar did not live for very long how,ever, and its career ended in 1981. The Reggie candy bar is introduced at a press conference & luncheon at the Plaza Hotel in NYC. The "Reggie!" bar. "They call it 'comfort food' because it takes people back to a certain time and place. 37 Recipes That Freeze Well (To Surprise Yourself With Later), These 5 Discontinued Candy Bars Have the Most Rabid Cult Followings, Classic Candy: America's Favorite Sweets, 1950-80. It all started when Jackson was playing for Baltimore. Candy is the same way. "During this period, most of the candy [produced by Hollywood] was phased out except for Pay Day and the Zero bar," explained Benjamin. Image courtesy of The Candy Wrapper Museum. "People loved that there was this whole mystery to it," Lacey said. Image: Curtiss Candy. ... 2020 Update: A big thank you to Cindy Isennock for donating the Fun Size Reggie bar wrapper to the Museum. Lacey offers a fascinating anecdote: "When it was given out at the home opener of the Yankees game, the fans started throwing them out onto the field because Reggie was batting really well," she recalled. 1994 Betty Crocker Dunkaroos Commercial 1, Sprite Remix TV Commercial (Featuring DJ LOGIKAL), Pepsi Blue Commercial (Featuring Sev performing Same Old Song (Pepsi Mix)), Nestle Sweet Dreams Commercial Alpine White, https://the-foods-we-loved.fandom.com/wiki/Reggie!_Bar?oldid=4567. Bar in 1978, named for baseball star Reggie Jackson. A slightly-tweaked Reggie! I’m sorry that the fans didn’t get to taste the great tasting chocolate caramel flavored candy bar but at the same time the candy manufacturer could not have dreamed of such an incredible marketing scenario. Food Innovation Group: Bon Appétit and Epicurious© 2021 Condé Nast. View Item in Catalog Lot #163 (Sale Order: 163 of 651) Sold for: $2.00 to onsite "Tax, Shipping & Handling and Internet Premium not included. Under Curtiss, they repackaged caramel Bun Bars as the Reggie! The Reggie Bar was introduced by The Curtis Candy Company shortly after Jackson’s stellar run that year. or Baby Ruth candy bar as a guilty pleasure. 40-40 Bar, capitalizing on his unique 40 home run-40 stolen base season in … June 21, 2012. It disappeared sometime in the late 1970s or early 1980s, perhaps because of turmoil within the company. Jackson hit a home run, and when he returned to right field the next inning, fans began throwing the Reggie bars on the field in celebration. While the Reggie candy bar would make its debut following the 1977 season, the concept originated several years earlier in an off-the-cuff remark by Jackson during an interview with famed sports announcer Howard Cosell. Bar. The giveaway didn’t quite perhaps … "The packaging was wacky. The bar was selling extremely well because of Reggie’s name, the colorful packaging, New York Yankee mania and simply because it was a delicious candy bar. Learn more! Invented in the 1930s by Pearson's Candy, Seven Up was a chocolate-covered bar with seven chambers that each contained a different filling, which changed over the years, but included coconut, butterscotch caramel, buttercream, fudge, Brazil nut, cherry cream, and orange jelly. 14. Clark Bar 23. The Yankees' home opener of the 1978 season, on April 13 against the Chicago White Sox, featured a new product, the "Reggie!" bar was a heck of a lot like a Baby Ruth, which is often mistakenly thought to have a connection to baseball legend Babe Ruth. BUN CARAMEL OR MAPLE BARS … All rights reserved.Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (updated as of 1/1/21) and Privacy Policy and Cookie Statement (updated as of 1/1/21).Bon Appétit may earn a portion of sales from products that are purchased through our site as part of our affiliate partnerships with retailers.Your California Privacy RightsThe material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. It makes a nice companion to the double Curtiss bar, and what is the Reggie bar, if … (An aside: The original Reggie! Mofizok. Those desiring a fix may try the similar Necco’s Sky Bar, but lower those expectations: The Sky Bar only has four chambers (fudge, caramel, vanilla, and peanut) compared to Seven Up's seven. said Kimmerle. 2:27. Marathon Bar - In 1981, after an 8-year run, the braided caramel, 8" candy bar was retired. "For many people, candy that they had in their childhood, it's like a time machine," she said. Named for baseball great and onetime New York Yankees right fielder Reggie Jackson, the Reggie! "Now you see it's all the same thing repackaged. ", Will be used in accordance with our user agreement and privacy policy. Goo Goo Clusters 24. Napoleonardiel90. Reggie! The Reggie! Now there's the Jose Canseco candy bar. The fans were screaming, "Reggie, Reggie, Reggie" louder than during the World Series, if that’s even possible. However it was not the Reggie Bars fault that production was stopped. My thought is maybe it was not a great name, maybe had a little too much protein... People always ask me what happened to it.". Forget the Reggie bar. Reggie Candy Bar 1979. The Reggie! Image courtesy of The Candy Wrapper Museum. HOLLYWOOD CANDY BAR 19. Standard Brands Clark. RandomCommercials. And I think the imagination has been taken away from candy these days and people miss that. It didn't inspire rhapsody, it didn't raise any red flags. ", But ultimately, Kimmerle believes that a candy's popularity in the afterlife boils down to something much simpler. "When I was a kid in the 1970s, it was a heyday of outrageous ad campaigns and fun candy wrappers," she told us. Free shipping for many products! Yummy Nummies Candy Bar Maker Fun & Easy DIY Chocolate Candy Bars! bar with peanut butter instead of caramel made a brief comeback in the 90s, but it was gone for good just a short time later. See Auction Information for full details." Janet Jackson at Dylan Candy Bar Grand Opening in Hollywood. Follow. trampus - November 08, 2010 - Report this comment I remember they used to sell these 3/$1 at IGA when I was a kid. Retrontario. It has been said in baseball circles that such treats were named after home run hitters Henry Aaron and Babe Ruth. Reggie! Share: Rate: Previous The Milwaukee Brewers reacquire Gorman Thomas from the Texas Rangers. The Canseco! EPIC CANDY BARS with Paw Patrol Toys and Johnny & Zoey How To Make Candy Bars. Bar. They were fairly similar—both made with milk chocolate, caramel, and nougat—except that the Milkshake's nougat was malted. The Standard Brands company responded with a circular "bar" of peanuts dipped in caramel and covered in chocolate, a confection which was originally named the "Wayne Bun" as it was made in Fort Wayne, Indiana. bar. In 1976, while playing in Baltimore, Jackson had said, "If I played in New York, they'd name a candy bar after me." Maybe it's because the bars could turn dangerous? Produced by the former Hollywood Candy Company, the Milkshake bar emerged in the 1920s, around the same time as the Milky Way bar. A__ccording to conversations with several candy historians__—a very real and fantastic profession—true, deep-seated obsession is reserved for a slightly older class of candies, many of them casualties of the American candy industry's shift from small regional producers to large national conglomerates in the 1980s. Rinkles. "The fans got so excited that it turned into this fiasco!" Big-time outfits swallowed up smaller ones, often choosing to cease production of sweets that in some cases had been around since the 1920s, apparently a time of great candy bar prosperity. bar in the candy aisles. Susan Benjamin, author of the recently released history of American candy Sweet as Sin, estimates that there were as many as 100,000 companies producing candy bars during that decade. Claudio Merrill. Hollywood Candy Company was acquired by the Leaf Candy Company in 1988, which later became part of Hershey in 1996. Bar. Reggie jackson candy bar : School candy fundraisers Reggie Jackson Candy Bar reggie jackson Reginald Martinez "Reggie" Jackson (born May 18, 1946), nicknamed "Mr. October" for his clutch hitting in the postseason, is a former American Major League Baseball right fielder who played for four different teams (twice for Oakland / Kansas City) from 1967… WHIZ BAR 20. Kit Kat White 22. bar. Playing next. Report.