We use cookies to ensure you get the best experience on our website and continuing implies your consent -. WHAT QUALIFICATIONS DO I NEED TO BECOME A PERSONAL TRAINER? Here’s a neat little summary for each strategy: PERSONAL TRAINING AND NUTRITION- DOES GREEN TEA BURN FAT? Il concetto di strategia Oceano Blu è stato coniato nel 2005 dagli economisti W. Chan Kim e Renée Mauborgne. The principles and tools can be applied to any organisation or industry, including the fitness industry. It is effective as it has the ability to force companies to have a difference of operation ways. Blue ocean strategy was coined by professors W. Chan Kim and Renee Mauborgne in their book “Blue Ocean Strategy: How to Create Uncontested Market Space and the Make Competition Irrelevant” (2005). CMS Fitness courses offer a range of health and fitness qualifications, from a Level 3 Certificate in Personal Training to a Level 3 Diploma leading to work as a Fitness Instructor. In reality, however, Curves exploded demand in the U.S. fitness industry, unlocking a huge untapped market, a veritable blue ocean of women struggling and failing to keep in shape through sound fitness. What market segment in the fitness industry is being ignored? The ideas behind the Blue Ocean approach come from a study of 150 strategic moves that covered 30 industries over more than 100 years. Most women don’t trade up to health clubs for the profusion of special machines, juice bars, locker rooms with sauna, pool, and the chance to meet men. It requires the right research, patience and focus. Yet at its inception, Curves was seen as entering an oversaturated market gearing its offering to customers that would not want it, and making its offering significantly blander than the competition’s. As well as their day-to-day work helping clients to improve their fitness levels and overall wellbeing, personal trainers and other fitness professionals will need to spend some time progressing their career and developing their business. VIBRATION TRAINING â IS IT ALL ITâS SHOOK UP TO BE? Have you thought about the blue ocean in the fitness industry? This post defines Blue Ocean Strategy and explores a few examples while pointing out the five main risks of pivoting in the search for a rich blue sea without competitors. At the one extreme, the U.S. fitness industry was awash with traditional health clubs that catered to both men and women, offering a full range of exercise and sporting options, usually in upscale urban locations. The experience of a Curves club was entirely different from that in a typical health club. Their trendy facilities were designed to attract the high-end health club set with investment costs for a traditional full-service health club then running from $500,000 to more than $1 million, depending on the city center location. All fully supported by experienced tutors. When they are at home it’s too easy to find an excuse for not working out. Simply explained, itâs a way to âcreate uncontested market space and make the competition irrelevantâ. Blue Ocean Strategy enables a fundamental transformation in mindset. THE DEVELOPING ROLE OF A FITNESS INSTRUCTOR, SPORTS MASSAGE: MASSAGE, STRETCH OR STRENGTHEN, MUSCLE OF THE MONTH â THE DEEP LONGITUDINAL SUBSYSTEM, SPORT MASSAGE: A FIVE-POINT GUIDE TO STARTING YOUR OWN SPORTS MASSAGE BUSINESS, RESULTS OF THE WORLDWIDE SURVEY OF FITNESS TRENDS FOR 2019, STARTING YOUR PERSONAL TRAINING BUSINESS â FINDING AND TRAINING STAFF, STARTING YOUR PERSONAL TRAINING BUSINESS â MARKETING YOUR PT BUSINESS, STARTING YOUR PERSONAL TRAINING BUSINESS – HOW TO WRITE A BUSINESS PLAN, STARTING YOUR PERSONAL TRAINING BUSINESS â THE FIRST STEPS, THE DIFFERENCE BETWEEN HEALTH AND FITNESS, HOW TO START A PERSONAL TRAINING BUSINESS, SPORTS MASSAGE â THE STRUCTURAL ORGANISATION OF THE BODY, PROS AND CONS OF A LOW CARB, HIGH FAT, MEDIUM PROTEIN DIET, ADVANCED TRAINING METHODS FOR HYPERTROPHY â PERIPHERAL HEART ACTION TRAINING, Sports massage: KEY HORMONES â HUMAN GROWTH HORMONE, RESULTS OF THE WORLDWIDE SURVEY OF FITNESS TRENDS FOR 2018, ADVANCED TRAINING METHODS FOR HYPERTROPHY â DROP SETS, WINNER OF THE KAL APPRENTICE OF THE YEAR 2017, MUSCLE OF THE MONTH: TRANSVERSE ABDOMINUS (TVA), ADVANCED TRAINING METHODS FOR HYPERTROPHY â ESCALATING DENSITY TRAINING, SPORTS MASSAGE: KEY HORMONES â TESTOSTERONE, MUSCLE OF THE MONTH- ILIOTIBIAL BAND (ITB), ADVANCED TRAINING METHODS FOR HYPERTROPHY â GERMAN VOLUME TRAINING, WHICH DIET? Select from the icons below to learn more. Hadyn Luke posted this on Thursday 19th of February 2015, TICK TO PROCEED - By ticking this box you agree to our, RESULTS OF THE WORLDWIDE SURVEY OF FITNESS TRENDS FOR 2021, NEURAL ADAPTATIONS VS HYPERTROPHY ADAPTATIONS, DELIVERING SPORTS MASSAGE IN A COVID-19 WORLD, THE IMPORTANCE OF SELF-REFLECTION AND SELF-EVALUATION, HOW TO DESIGN AN INFOGRAPHIC AND EDUCATIONAL INFORMATION HANDOUT, GUIDELINES FOR REOPENING GYMS, SPORTS CENTRES AND LEISURE FACILITIES DURING COVID-19, HOW TO COMPLETE A SWOT ANALYSIS AND A PERSONAL/PROFESSIONAL DEVELOPMENT PLAN, AN OVERVIEW OF THE NEW LEVEL 2 GYM AND LEVEL 3 PT FITNESS QUALIFICATIONS, SPORTS MASSAGE â THE PROCESS OF SOFT TISSUE REPAIR: THE CHRONIC STAGE AND FACTORS, HOW TO ‘WOOP’ YOUR HEALTH AND FITNESS GOALS, 5 EXERCISES TO COMBAT THE NEGATIVE EFFECTS OF BAD POSTURE. You may withdraw your consent at any time. Cemex The authors were co-directors of the INSEAD Blue Ocean Strategy Institute. Thanks to our 20-minute session, our trainers can see two or three times more people than in gyms that offer 45- 60-minute sessions. Obviously with each idea generated, more analysis would be necessary to validate whether those specific ideas were valuable to customers but the Blue Ocean Strategy approach provides a fast and analytical approach to ideation and innovation. The Blue Ocean Strategy isn’t just for small businesses. CAN PERSONAL TRAINERS GIVE NUTRITION ADVICE? The book has sold 3.5 million copies and has been translated into 47 languages. Blue ocean strategy had a huge effect on the company and the way we do everything within the company. This is where Blue Ocean Strategy, the subject of this blog, can potentially help. Whatever aspect of the health and fitness industry you already work in (or aspire to work in) â personal training, fitness instruction, gym or sports centre management, sports massage or others â your business will stagnate if you donât develop it and adapt to changes in the industry (see our blog on Results of the 2015 Worldwide Survey of Fitness Trends). Curves built its blue ocean by drawing on the distinctive strengths of these two strategic groups, eliminating and reducing everything else. Blue Ocean Strategy - Summary and Examples 1. Also, as there is no competition, there is no … With Blue Ocean strategy, innovators are able to systematically think through ways to create value for their target customers versus the competition. For the mass of woman, the city center locations also present traffic challenges, something that increases stress and discourages going to the gym. THE BENEFITS OF EXERCISE DURING THE MENOPAUSE, TEN EXERCISE MYTHS A PERSONAL TRAINER SHOULD KNOW (PART 2), TEN EXERCISE MYTHS A PERSONAL TRAINER SHOULD KNOW (PART 1), MUSCLE OF THE MONTH: THE GLUTEAL MUSCLE GROUP, EFFECTS OF PROTEIN AND CARBOHYDRATE ON RESISTANCE TRAINING, TESTS TO ASSESS AND MONITOR SACROILIAC JOINT DYSFUNCTION, OBESITY AND DIABETES â THE EFFECTS OF A HIGH CARB/FAT DIET, PERSONAL TRAINING: VITAMIN D- YOUR DAY IN THE SUN, RESISTANCE EXERCISE: HOW TO AVOID OVERTRAINING, PERSONAL TRAINING â HOW TO ATTRACT NEW CLIENTS, THE BENEFITS OF STRENGTH TRAINING FOR WOMEN, HOW A PERSONAL TRAINER CAN APPLY PNF STRETCHING- PART 3. Although there are many business books on the market and a range of business tools that a fitness professional can utilise, Blue Ocean Strategy is potentially a positive approach to developing a business in the health and fitness industry. CMS Fitness Courses deliver a range of Fitness and Personal Training Courses in the West Yorkshire (Huddersfield, Wakefield and Leeds) region. In the case of a fitness instructor, rather than looking at what other fitness professionals are doing to advance their business, you should look at examples from different sectors to get fresh ideas. The Blue Ocean Strategy lists a number of tools and frameworks for anyone involved in business, including personal trainers, fitness instructors and sports centre managers. As with any business strategy, the results will depend on the time and effort that a personal trainer is willing to put in. Blue ocean strategy focuses on the creation of entirely new markets where there is no competition, so that a business can generate exceptional profits. #BlueOceanShift and #BlueOceanStrategy are worldwide business strategy bestsellers, helping you to move beyond competing and start creating your #blueocean. COVID-19 Risk Assessment and Screening Questionnaire. WHAT IS THE GLYCEMIC INDEX AND GLYCEMIC LOAD? First published in 2005 then republished in 2015 with new information, it has become the core approach we use with our clients, many of whom are literally "on the brink" before getting unstuck and moving ahead in new directions. The Quickfit training system used hydraulic exercise machines, which need no adjusting and were safe, simple to use, and nonthreatening. As every personal trainer and fitness instructor will know, the start of each year sees new clients flocking to the gym with new resolve. Blue Ocean Strategy is a way of creating business success. At its core, there is value innovation, for which uncontested markets are created, where competition is made irrelevant. Please choose...Word of mouthSearch EngineSocial MediaOnline AdvertisingStudied with CMS before, TICK TO PROCEED - By ticking this box you agree to our Privacy Policy. Blue ocean strategy is based on over decade-long study of more than 150 strategic moves spanning more than 30 industries over 100 years. Hadyn Luke posted this on Thursday 19th of February 2015 Hadyn Luke 19/02/2015. Curves offered distinctive value at a lower cost. In our team meeting this week, we dug a little bit deeper into W. Chan Kim’s “Blue Ocean” strategy, which involves uncovering uncontested market space instead jumping in where all the rest of the competition is. Blue Ocean Strategy vs. Red Ocean Strategy. Blue Ocean strategies are developed through business insights of value creation from external trends. â PART 1: WEIGHT WATCHERS AND SLIMMING WORLD. Blue oceans involve exploring unchartered market space. Conversely, women who use home exercise programs do so primarily for the time saving, lower costs, and privacy. I … Here are a few examples of blue ocean strategic moves from a variety of different industries and sectors. However, this is also a good time to give your own business a health check. It develops mental horizons and helps in recognizing the opportunities. You will not find a better place to have fun and get a great workout at the same time! The goal of a Blue Ocean Strategy is for organizations to find and develop “blue oceans” (uncontested, growing markets) and avoid “red oceans” (overdeveloped, saturated markets). With a blue ocean strategic move that reconstructed boundaries between traditional health clubs and home exercise programs, Curves, the Texas-based women’s fitness company, grew like wildfire after it started franchising in 1995. During this COVID-19 crisis we are working remotely, fully operational and look forward to speaking with you. Blue Ocean Strategy is based on “time and again” proven data rather than unproven theories. They could also investigate new factors that could be created that have never been offered before. Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book. Come check out Blue Ocean Fitness! These are: Value Innovation               Six Paths                              Strategy Canvas, 4 Actions Framework       Sequence of BOS                Tipping Point Leadership, ERRC Grid                            PMS Map                              Buyer Utility Map, 3 Tiers of Noncustomers  4 Hurdles to Execution    Fair Process. The question Curves focused on: What made women either trade up or down between traditional health clubs and home exercise programs? The letters INSEAD stand for Institut Européen d’Administration des Affaires, which translates into English as the European Institute of Business Administration. So What’s Blue Ocean Strategy? Companies must work backwards from the point where the trend reaches its … However, it is a risky shift. INTERVAL TRAINING â WHAT RATIO IS BEST? Blue ocean strategy is based on a decade long study of more than 150 strategic moves spanning more than 30 industries over 100 years. The concept of "blue ocean strategy" first took the business world by storm in 2005 when authors W. Chan Kim and Renee Mauborgne wrote a bestselling book, "Blue Ocean Strategy," which has been translated into 43 languages. Today, twenty years out, it has nearly ten thousand clubs worldwide serving more than four million members. Strategy. PERSONAL TRAINING: EXERCISES FOR THE CORE, PERIODISATION: WHAT IT IS AND HOW TO USE IT, DOES BEETROOT JUICE HELP ENDURANCE PERFORMANCE, FUNCTIONAL TRAINING – A NEW TOOL FOR FITNESS PROFESSIONALS, THE IMPORTANCE OF QUALIFICATIONS IN THE FITNESS INDUSTRY, RESULTS OF THE 2013 WORLDWIDE SURVEY OF FITNESS TRENDS, PERSONAL TRAINER EXERCISE OF THE MONTH â THE OLYMPIC CLEAN, CASE STUDY: GYM OWNER AND PERSONAL TRAINER, HOW PERSONAL TRAINERS CAN USE PNF STRETCHING â PART 2, THE ROLE OF PROTEIN AND RECOMMENDED INTAKE, BODY MASS INDEX (BMI) AND ITS INDICATION OF HEALTH STATUS, INTERVAL TRAINING TO MOTIVATE A CLIENT AND PROGRESS FITNESS, PERSONAL TRAINING: CORONARY HEART DISEASE (CHD), ROTATOR CUFF MUSCLES â WHAT THEY ARE AND HOW THEY WORK, PRE- AND POST-NATAL EXERCISE â THE DO’S AND DONâTS, GUIDELINES FOR PERSONAL TRAINERS TAKING BLOOD PRESSURE, FITNESS INSTRUCTING: THE 5 TYPES OF STRENGTH, PERSONAL TRAINING: RESISTANCE TRAINING FOR BEGINNERS, PERSONAL TRAINING: CARDIO-VASCULAR INTENSITY, FIDORS: A PERSONAL TRAINERS PRINCIPLES OF PROGRAMME DESIGN, PERSONAL TRAINING: RESISTANCE TRAINING – FREE VS FIXED, CONTRACTION TYPES AND HOW A PERSONAL TRAINER CAN USE THEM, ALCOHOL â WHAT EVERY PERSONAL TRAINER SHOULD KNOW, HOW A PERSONAL TRAINER CAN USE INTERVAL TRAINING, THE ROLE OF GTOS IN MONITORING MUSCLE TENSION, MUSCLE SPINDLES â WHAT EVERY PERSONAL TRAINER NEEDS TO KNOW, FOOD LABELS: COUNTING CALORIES AND HIDDEN FAT, BMRS: CALORIES, BODY FAT AND BURNING ENERGY, PNF STRETCHING â A POWERFUL TECHNIQUE FOR PERSONAL TRAINERS.